Athlete Service is owned and run by Rob Griffiths and Filipe Salbany. Based just outside Henley-on-Thames around 30 miles west of London. Athlete Service was set up in 2007 to provide reliable, top class bike servicing and setup to local athletes (with initial demand from top class rowers in the area and helping groups of cyclists (including helping to establish a local cycling club GS Henley). We have grown from strength to strength over the past 5 years opening a new "training centre" in May 2011. We can now offer a large range of services (outlined below) but our main selling point is friendly, honest, impartial advice on training, bike setup, equipment and coaching.

Filipe has 25+ years of experience in top class sport, competing internationally in cycling, running, swimming and triathlon as well as having run bike shops, developed and built wheels and advised on bike development. Experience gained training and racing at top level combined with a background in exercise physiology, a natural eye for technique and movement and a gift for coaching, provides a unique combination of talents for our bike fitting and coaching services.

There are numerous bike fitting specialists around but it is rare for any to have the knowledge of physiology and anatomy as well as top level competition experience to draw on. Filipe has coached and mentored numerous World and Olympic champions in a variety of endurance sports all of whom are inspired by his knowledge and passion for performance and it is great to be able to offer some of these services to a wider audience from beginner triathletes and sportive cyclists to those looking to race and compete and improve at any level.

Rob has a background in rowing (15 year national/international level) and has had a passion for cycling since a young age. After "retiring" from rowing in 2006 Rob set his sights on competing in long distance triathlon and in 2011 finished 42nd overall in the Hawaii Ironman World Championships, the top British Age Group Athlete.

The aim of Athlete Service is to provide a complete service to athletes at all levels in cycling and triathlon to improve all aspects of performance.

Athlete Development

• Analysis of position on bike (including teaching correct position on saddle and posture)
  • Fizik Saddle test centre
  • Fizik Road Shoe and custom insole centre
  • Selle Italia Saddle test centre
    
• Retul Bike setup tool used to help optimise position for road/time trial/triathlon setup.
• Flexibility assessment and stretching advice and sports massage available.
• Spinscan pedalling analysis and technique (ties in with Retul fitting and flexibility)
• Personal coaching services (including coaching via TrainingPeaks)
• Physiological testing (Lactate testing to set training zones, ties in with coaching)
• Power meter rental and advice on training with power (ties in with coaching services and testing)
• Training weekends/days in the UK from our training centre and camps abroad applying lessons learnt at home/in the training centre on the road (riding technique, use of power meters in training, etc)

Equipment

• Top quality, reliable bike servicing done by professionals.
• Custom bike build to individual specification; a large range of frames and components available.
  
• High performance upgrade centre including test centre for Zipp, ENVE and Shimano wheels and various components including Kreitler Rollers to try.
• Aero centre - range of aero bars, wheels and components to help you go even faster!
• Showroom and retail shop area for most popular clothing and accessories.
• We stock a small number of bikes (mainly models around the £1000 mark but most customer's bikes are built to specification - we never want to push customers onto bikes just because they are in stock!
• We can supply bikes and components from nearly all leading manufacturers - there are only so many hours in the day so cannot put everything we can supply on our website, but please do ask anytime!
• We enjoy a great relationship with manufacturers and distributors who often come to us for advice on developing ranges of bikes and components after feedback on equipment; vital knowledge and advice lacking in most bike shops. We work with and support "real" customers competing in cycling and triathlon from beginner to club and national standard to World and Olympic level.

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